Radio Advertising for Taxi Firms at Christmas
Benefits of Radio Advertising
As LBC 97.3 celebrated it’s 40th birthday in October, it simultaneously marked the ruby anniversary of British Commercial Radio. In the following months, several reviews and studies were carried out, exploring commercial radio’s current popularity and the power of its creative advertising.
In a survey conducted by Kantar Media, it found that two thirds of 3,003 listeners believe that: “commercial radio provides a unique offering they cannot get elsewhere”, with entertainment and local updates being some of the most popular features. (http://www.campaignlive.co.uk/news/1217621/commercial-radio-worth-15bn-listeners-its-40th-year/)
Taxi Company Radio Jingle
Bearing this in mind, and with Mr. Claus preparing his big journey on the 24th, Christmas shopping and Christmas parties will be at the forefront of most people's priorities over the coming weeks. So, if you’re looking for a quirky way to get people to book your taxi company during the festive period, have you ever considered singing for your supper? Or at the very least, using a jingle to advertise your company on radio? Have a listen to our anti-drink and drive audio below, and if you’d like Sound Logic to adapt a version and produce a demo to suit your company, please don’t hesitate to get in touch.